Puffs with a Purpose
Let’s be frank—baby snacks are usually about as exciting as plain rice cakes. But Ready. Set. Food! Organic Puffs? They’re bringing the drama.
These little apple cinnamon puffs are not just any baked corn snack; they come
loaded with the top 9 allergens (yes, really),
aiming to give babies a taste of potential allergens before allergies get a chance to ruin their snack game.
A lifelong chance of my child not having to worry about food allergies? Absolutely.
Food allergies and sensitivities are all too common in my extended family, so it’s important to me that my kids don’t have to worry about asking restaurants and service providers what ingredients are in their food. (My kids are not babies anymore, but I still could put myself in the mindset that they are…gosh, it seemed like just yesterday.)
What’s in the Bag?
Have you ever opened a bag of baby puffs and felt attacked personally by the amount of air inside?
Yeah, same.
But once I got past the initial “where’s the rest of it?” moment, these puffs had my full attention.
The flavor? A delightful rollercoaster ride of apple, cinnamon, and a surprise peanut-buttery aftertaste.
Each flavor profile had its moment to shine, as I didn’t taste all the flavors together, but individually.
Fantastic.
The texture? Dissolves fast enough for first-time eaters but still has a slight crunch for satisfaction.
No sugar added? Love that for us.
Artificial anything? Nowhere in sight.
USDA Organic? Check.
At $4.99 per 1.5 oz. bag (Thrive Market) or $17.99 for a 3-pack (Amazon), they’re not exactly a bargain-bin find, but you’re paying for the science behind them.
The Science-y Stuff: Why Allergens Matter
If you’re side-eyeing the whole “let’s feed babies allergens” thing, here’s the deal:
“Evidence-based research, USDA guidelines and leading allergists all agree: introducing small amounts of allergens early and often is the best way to help a child have a greater chance at a future of food freedom.”
Even more reason to start early. But, I do keep in mind they said it will give them a greater chance. They’re not promising that their products are the sole solution.
The inspiration behind Ready. Set. Food! is as personal as it gets. Co-founder Dr. Andrew Leitner’s son, Abe, developed multiple life-threatening food allergies, making mealtime a stressful experience.
On a family vacation, Leitner and his brother-in-law, Danielle, saw an opportunity to make early allergen introduction safe, easy, and accessible to all families.
With Danielle’s entrepreneurial expertise and Leitner’s medical background, they joined forces with pediatricians, allergists, and food scientists to create a solution: Ready. Set. Food!
In 2018, the duo teamed up with Dr. Katie Marks-Cogan, a board-certified pediatric allergist, to bring their idea to life. After rigorous trial and error, their early-stage mix-ins were born, a patent was filed, and the company officially launched.
Fast forward to 2022, Ready. Set. Food! expanded into retail stores after making its second appearance on Shark Tank. Today, over half of their team members are parents, and their experiences shape everything the company does.
As a parent, I absolutely love, love, LOVE this.
Would I drop five bucks on a tiny bag of these again? Absolutely.
Sure, the portion size is a little "blink and you'll miss it," but the peace of mind that comes with easy allergen introduction makes it worth it. Plus, they actually taste good. So it’s obvious that it’s a win-win.
So if you're looking to introduce allergens to your little one without turning your kitchen into a science lab, Ready. Set. Food! Organic Puffs might just be your new go-to. Just be prepared to “taste test” a few yourself.
For science, of course.
IMBHO-YES!
