Smells Like a Hug, Acts Like a Frenemy
Listen. I love a good hair day as much as the next mom trying to do five things before the coffee even finishes brewing (I’m talking the days you have to get up for school even though you’re not the one going).
The moment I massaged in Acure’s Ultra Hydrating Shampoo & Conditioner and got hit with that nostalgic almond scent—like childhood warmth bottled up and ready to emotionally wreck me—I knew.
This wasn’t just washing my hair, this was my main character glow-up. Somewhere, a wind machine kicked on and dramatic music started playing.
And let me tell you, the scent alone is reason enough to keep a bottle in the shower just for sniffing purposes. It’s sweet but not fake, warm but not overbearing, and somehow smells like if your grandma baked cookies and also gave great life advice.
Add to that the vegan, cruelty-free, clean-beauty badge of honor and you’re basically washing your hair with environmental virtue.
But thankfully, Acure doesn’t scream it from the rooftops. No “I compost and I need you to know it” energy here—just a clean formula that quietly gets the job done.
Well. Mostly gets the job done.
Here’s the scoop: My hair felt incredible post-wash. Soft, touchable, hydrated, like I should be starring in a slow-mo hair commercial where I swing my head around in a wind tunnel.
But—because of course there’s a but—there was a small side effect I like to call “Frizz with a Flair.”
And I am not a fan of frizz.
To be fair, my hair is the type that picks a weather pattern and commits.
If it’s humid? Welcome to the lion's mane. Dry air? Static electricity for days. So I didn’t expect miracles. But I did hope for less… fluff.
If you’re the type who lets your hair air-dry and bounce freely into the world, this might be your new shower BFF.
But if you live and die by the flat iron (hi, yes, it me), you’ll probably still need your hot tools to pull off that sleek,
"I don’t try too hard but actually spent 45 minutes in the bathroom" look (okay, okay, more like 15 minutes. But if I’m curling it, definitely 45 minutes).
The biggest con, though? Finding this magical almond-y unicorn. Unless you’ve got Thrive Market bookmarked like it’s your holy grail, it’s a bit elusive.
Amazon sometimes has it, but stock is sketchy and prices can get weirdly aggressive. Local stores? Surprisingly, Target says they have it.
So, what’s the verdict?
If you're looking for a clean, conscious, heaven-scented hair pick-me-up that makes your locks feel fabulous (with a side of flyaways), this one’s worth the chase.
Bonus points if you’re into clean beauty but don’t want your bathroom smelling like herbal regret and patchouli trauma.(I don’t know here. I can’t think of something that would be opposite of healthy smelling hair)
IMBHO? It’s a definite maybe—with the kind of almond-scented charm that makes you forgive the frizz.
